OEM WP7

Your Windows Phone is made in a factory (mostly somewhere in Asia).
The manufacturer of the product is called the “Original Equipment Manufacturer”

In the case of Windows Phone, this could be “Samsung”, “Nokia”, “HTC”, …

These manufacturer all play a different part in the Windows Phone Ecosystem.
And each are given a separate section in the Marketplace as well.
If you buy a Samsung Phone you can access the “Samsung Zone”, if you buy a Nokia you can access the “Nokia collection”.

And, of course, if you jailbreak your phone, you can access everything 🙂

The configuration is stored somewhere inside the Registry. (yes, WP has a register…)

If you install a random regeditor like WP Root Tools, you can browse into it!

The key we’re interested in, is the following:

HKLM\System\Platform\DeviceTargetingInfo\OemName
HKLM\System\Platform\DeviceTargetingInfo\MODeviceName

Which can, for example, be modified into “NOKIA” and “Lumia 800” 😀

Apps to automate the market selection are available from XDA and bazaar 🙂

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